Market breakthrough of astaxanthin

Astaxanthin is still a new thing, low market awareness: the customers were generally never heard of this product, and easily misunderstood this product, thinking that this product is shrimp, or something extracted from the shrimp, people also not very familiar with Haematococcus pluvialis, it is very trouble to explain. Today the antioxidant products on the market are many and complex: like Q10, OPC, VE, lycopene and so on, astaxanthin how to compared with the antioxidant products sold in the existing market and highlights the features, it is necessary to carry out a large number of science publicity to raise consumer’s awareness of astaxanthin, and catch the astaxanthin for two populations of eye disease, age-related macular degeneration, cataracts and cardiovascular disease to highlight the breakthrough.

Start astaxanthin new markets should pay attention to several aspects: 1. new customers were more difficult to accept it (especially for the astaxanthin suppliers that have more products variety), this is a normal phenomenon. But this kind of astaxanthin supplier can through other products to transform new customers, through the service, and then grafted to astaxanthin; 2. there are some customers think that the price is too high, this situation can be used to solve in two ways: first, take the original purchase of customers’ other products to equivalent exchange to reduce the difficulty of increasing astaxanthin taking customer base; establish the psychological orientation from the beginning to customers that "astaxanthin is the most powerful antioxidants in the world, is truly worthy of the high-end products", so it's value to be expensive, expensive justified. 3. since the astaxanthin had been promoted in the market, many customers reflect that the product in the treatment of eye diseases, stable blood pressure have good results. As long as developing a new customer conversion strategy, have a large number of qualified astaxanthin that certified by customers, as well as the emergence of similar products in the market, there are still some potential. 4. popularize health education, change people's concepts of health is more important than promote their products. The first is educating the sales team, everyone must master the antioxidant knowledge, in order to be confident, skilled services for consumers; followed by is the customer education, do well the health education. As long as well done the education, sales will be successful. There are many mature markets, as long as new markets actively involved in Company linkage, the start of market, the number is just a matter of time.

Astaxanthin is a carotenoid. There are a lot of well-known stars in the carotenoid family, such as beta-carotene, lutein, lycopene and so on, these carotenoids are good nutrients, can improve our life’s quality and prolong life. However, astaxanthin is the most benefit one in the family. Natural astaxanthin exists in some organisms such as algae, fungi, as well as shrimp and crab, salmon, their surface will show a beautiful orange or red, those red substances were astaxanthin.

Scientific studies have shown that astaxanthin has a multifaceted role of scavenging free radicals, anti-inflammatory, protecting blood vessels, reducing cholesterol, whitening skin, wrinkle-free, ease joint pain, improving immunity. In addition, astaxanthin in preventing cancer, protect eyesight, protect the nervous system, prevent Alzheimer also have a satisfactory effect. At present, the world’s commercial use astaxanthin has synthetic, natural extracts. The former are generally used as feed nutrition enhancer, the latter is commonly used in human nutrition and health care products and cosmetic raw material.

Source:http://www.cosprm.com